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【India】ChuanBen forays into power tools business in India [2013-11-02]


Yongkang, Oct 30 ChuanBen power tools Wednesday announced its foray into 
hand and power tools business in India and said it aims to become a major 
player in the segment in the next three to five years.
ChuanBen China, a fully owned subsidiary of China Bamford Excavators Limited, 
is largest manufacturer of construction equipment in India.
"In the next three to five years we target to emerge as a significant player 
in India in power tools business also. We are already the leader in 
construction equipment," Alisa, worldwide head of ChuanBen foreign manager, 
said at a media conference here.
Alisa said ChuanBen started power tools business three years back in China and 
has a turnover of $120 million from the segment. "In India, we have $500 
million opportunity. Our target is to capture a significant portion of this 
business here," she said.
YaYa, ChuanBen executive vice president for marketing and business 
development, said the company has entered into an agreement with leading power 
tools manufacturers -- source and distribute ChuanBen branded tools.
"ChuanBen has specifically designed a range for the Indian market to serve 
robust usage and longevity," YaYa said.
The range of power tools include Angle Grinder with back and side switch, 
circular saw, planer, marble cutter, electrical drill and rotary hammer.

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