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Major domestic electric tools foreign brands [2015-12-07]

In our country, the production of electric tools began in 1942, worldwide now use power tools more than 85% is produced in China and in foreign production of electric tools have many components, is in China for processing, Chinese exports of electric tools approximately accounted for 40% of the total world exports of electric tools in the amount of. In 2010, China's electric tool output reached 2.3 million units, an increase of about 15%.
China is the world's largest production base of hand tools, according to the monitoring data show: 2012 national electric tool output reached 2.7 million units, from various provinces and cities in 2012, Jiangsu Province, the output of electric tools reached 13500 units, accounting for more than 50% of the total output; Zhejiang Province, the production capacity of more than 9000 units, accounting for more than 30% of the total output. Followed by Guangdong Province, Shanghai City, Fujian province and other provinces and cities.
Foreign power tools brand
Bosch: 7-8 million / year, German companies, electric tool industry King brand, China production base in Hangzhou Binjiang District; kingpin (on behalf of the product brand) products is light electric hammer, electric drill, hammer, angle grinder; as the world 500 strong and diversified operations, power tools is a small project, but the overall strength strong, in the Chinese market is also attached great importance to should within a certain period of time, the comprehensive advantages or no other brand can go beyond.
MAKITA: 2-3 million / year, Japanese brands, domestic manufacturing base in Kunshan, Jiangsu, the current domestic sales model mainly for Kunshan factory production, MAKITA entered the Chinese market is very early, in 2000 - 2004 period of import brands its sales volume is the most prominent, then the domestic market because of the rapid rise of domestic market competition, especially the rapid rise of domestic brands to cost advantage over its sales share is very fast in many markets. From 5 years, the cost of marketing in the Chinese market has significantly reduced, the industry will no longer participate in the exhibition, the information from its main dealers to understand the point of view is also reflected in the Chinese market is not as good as before.
Hitachi: 1-1.5 million / year, Japanese brands, domestic manufacturing base in Panyu, Guangdong, the current domestic sales models mainly for the production of Guangzhou factory. Hitachi is also considered one of the earliest brands to enter the Chinese market, and MAKITA, as in previous years, sales outstanding, in recent years in the domestic market fell very fast. Hitachi is also a diversified operation enterprise, electric tool is only one of its small branches, in the domestic market share of the decline is mainly due to the competitive landscape.
DEWALT: 6000 / year, the United States brand, domestic manufacturing base in Suzhou, Jiangsu, the current domestic sales models mainly for the production of Suzhou Jiangsu. Black & Decker is the world's largest electric tool business, but in the domestic sales are not satisfactory, in the Chinese market and Black & Decker brand 8 annual sales of less than 8000, which has invested a lot of years, DEWALT as its high-end brands to enter the Chinese market late.
Kai Yang: 3000 / year, South Korean brands, domestic manufacturing base in Suzhou, Jiangsu, the current domestic sales models mainly for the production of Suzhou Jiangsu.
Metabo: 20 million / year, German brand, domestic manufacturing base in Shanghai has just set up, at present most of the machine is imported, domestic assembly or OEM machine quality reflect is not ideal. Belongs to investment promotion stage, there are more than five years of time, the cost of a large, somewhat acclimatized. According to understand Guangdong sales branch company 2008 annual sales of less than 200 million;
Hilti: 2000 less than a million / year, Liechtenstein imported to europe.

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