1.Comparing with a high level on the international market, the low
level of production technology and management of power tools , product
features a single . To become bigger and stronger competition in the
international market , the urgent need to expand the high-end market
share in the international market competitiveness of products to be
further improved.
2, the international and domestic market for quality and brand power
tools more picky , either electric tools dealers, or the majority of
direct users , attach great importance to the quality and brand power
tools . Therefore, the market to good quality, good brand power tools
inclination to increase . This is an improvement , indicating power
tool market matures. Because of this, the domestic brand awareness and
brand power tool market is more prominent , many power tools dealers,
especially a little strength and size of power tools dealers , all of
the distribution of a good brand power tools exhibit highly motivated .
3 , due to the power tool industry with low barriers to entry , in
innovation , product development, brand development and other aspects
of investment is small , with a power tool products with independent
intellectual property awareness in the international market is not
enough, international marketing the network has not yet established
effective . Capability of independent innovation and brand awareness
should be further strengthened.
